10 Things That Will Get Your Site Banned From Search Results by Google

So you have been working away on your beloved site for a long time and you still can’t see it in any Google search results. Perturbed? Well of course you are, but did you know there are number of things which you could have done to get your site eliminated from the Google search results?

Any SEO expert worth their salt will know these points, but for those who are not too well versed in the ways of Google then I would recommend reading through the tips below. There’s no point wasting blood, sweat and tears working on a website that no one is ever going to see! I am listing just ten of the main points here, but the bottom line is, if you adhere to good practices then there shouldn’t be any problem.
Duplicate content:

Okay, so you have been building your own site, and don’t fancy your skills much as a copywriter. What have you done? Gone and copied the text from another site? BIG no no, Google sees your site as fraudulent and is punishing you in the most effective way possible. NEVER use duplicate content in a site, you stand a good chance of getting your site banned and possibly getting the poor unsuspecting original authors site banned too.
Keyword cramming:

Someone once told you that keyword recognition was a huge part of SEO, and let me tell you they were right. However if you have done nothing but cram keywords into the text on your site, then you might aswell just shut it down. The recommended keyword density is between 1.5% and 2.5%, anything significantly above this will trigger alarm bells at Google and they will be quick to let you know. Plus, think of your readers, they want to read something that is legible, interesting and informative otherwise they won’t return.
Dirty links:

Dirty links are links to or from your site that are associated with gambling, pornagraphy, hate and racism etc. Whilst Google has always rewarded sites for the number of backlinks it has, it will do the opposite for links than are ill reputed or promote illegal or untasteful behaviour. Keep your links clean and reputable at all times.
Link farming:

I’m sure you have heard of the term link farming, this was seen a number of years ago as one of the best ways to build huge link numbers to your site. No more. Keep away from those who offer you thousands of links for your site, essentially all they do is spam and Google hates a spammer. Stay away from paid links of any kind.
Hidden links:

While not overly common anymore, there are still quite a few people who practice this. Hidden links are basically links on your site which are not visible to the reader but are searchable by engines like Google. There are many ways to do these hidden or cloaked links, the most common using white text on a white background. You may think that because they are hidden they will do your site more good than harm, but rest assured Google has it tracked.

The above 5 would be the main areas to avoid like the plaque, however I would also recommend staying away from:
Meta tag stuffing.
Alt image spamming.
Avoid sneaky redirects.
Title tag stuffing.
Don’t get bots or programs to spin your content…. Originality is the key to success.

All in all, best practices are the order of the day here. If you have found yourself banned by Google there may be a way back, but you will have to prove that none of the banning points were intentional or done by you. My advice would be to count your losses and start again. Though this time do it by the book.

Continue lendo

Beginner Tips for Getting Your Site Indexed by Google

Google, the most popular search engine, commands the majority share all searches done on the internet. There are several ways of getting noticed by Google and having your web pages rise higher in the results pages. However, it is important to remember that your ultimate objective is sales or profit, rather than just having a busy site. Conversions are as vital as the number of web visitors you receive. This is basically what Google aims at promoting in its algorithms. Therefore, providing content of good quality offers a double advantage.


Linkable Content

Content is a major factor in attracting Google traffic. The more quality content you provide the better. Providing content of high quality means that other users and sites will link to your pages. This not only drives traffic to your site, but each link is seen as a vote for your site’s quality and enhances your Google ranking.

Regularly Updated Content

The more often you update your content, the more often Google spiders will re-index and revisit your pages. You will also be able to target more keywords, including long tail keywords, and as a result of this generate more traffic. Blogs have become popular since they show up well within Google results. They also encourage interaction with web visitors and give your visitors a reason to return to your site in future.

Your Link Profile

Links are very important for success in Google. A site that receives more links, has quality linking pages and has relevant anchor text will perform well in Google search engine results. By producing powerful and useful content, you are giving your visitors and site owners the chance to provide your page with a link. In SEO terms, this means that your ranking will be enhanced. In SMO terms, this results in direct traffic.

Multimedia Promotion

If your content mostly consists of non-text based media, you will be required to pay more attention to links and the building of those links. Google is committed to weeding out the non-organic or synthetic links which a page receives. Reciprocal links, as well as links from irrelevant pages, have become less effective.

Keep It Ethical and Organic

Optimizing for Google needs to be ethical as well as organic. The algorithms are always changing. By acting ethically, you help guarantee that your efforts won’t negatively affect your overall campaign. Quality inbound links and content remain in the focus of Google algorithms since they are the crux of what the web should offer.

Continue lendo

How to Use Keywords in Your Headlines and Make Top-Ranking Blog

Ranking Blog Posts

Many bloggers are sorely undereducated about the keyword strategies that will help place their articles at the top of search engines. Just look at their traffic statistics and you’ll see how true this is.

The key to optimizing your blogging is to understand that it isn’t like traditional copywriting. To successfully promote your blog, you have to manage your content words in order to have a positive search engine effect, resulting in improved traffic. To do this, you need to understand how keywords work and how to choose effective ones.

> Choose the Right Keywords



To start choosing your keywords, you’ll need a keyword research tool. Some of these are available for free; others will incur a small cost to use. Google provides “suggest” tool, giving you the top ten keywords for a word of your choice, and Keyword Tool, which gives you a list of key words and phrases along with monthly search statistics for each. Numbers like this can give you a good idea of what people are searching for and what is trending worldwide. Overture is another keyword tool, which gets its information from Yahoo.

It’s a good idea to use keywords that have good search volume and relatively little competition. Use your chosen keywords in the headline of your post for best Google results.

>. Two Headline-Killers to Avoid



Using a keyword research tool is just the beginning. You also have to know where in your article you must place the keywords for maximum effect.

Once you have chosen keywords, you have to know how to place them in your article for best effect. Your title’s first few words are crucial. Make sure they are keyword-rich; don’t waste the prime real estate at the beginning of your title with filler words.

Here are two other tips for your headlines:
Don’t Use Punctuation: Use only the alphabet. Search engines have to parse through punctuation characters in order to understand your article title.
Don’t Spam: Using keyword-rich titles that have nothing to do with your content, or other spam techniques, no longer works. Search engine designers are aware of these strategies and constantly update their algorithms to filter them out; they will only hurt you in the long run.

Using these methods you’ll be able to select better keywords, place them effectively, and avoid common pitfalls that harm your search engine performance. Putting it all together, you’ll successfully increase your online profile and reach your traffic goals and profit potential.


source

Continue lendo